Imagine a conference that has no speakers, no sponsor's pitch and no dull hotel room to sit in all day...

Imagine instead a small group of smart people, driven by intense curiosity, collaborating on some of the hot issues facing the marketing industry.

Well, I thought I would have a go and create an event a little like that.

I call it curious01.

It takes place on Thursday 1st July at an inspiring building in London, the Laban Contemporary Dance Centre in Greenwich.

Brands, Agencies and content partners need speedy, flexible and agile minds to be consistently relevant.

The vertical walls separating the marketing service providers are tumbling as more collaborative models curious.

So I thought why not have an event that brings smart people from different disciplines and backgrounds together to collaboratve on some of the most pressing challenges of the industry...

No speakers, no sponsored pitches, no dull rooms.

Just smart people, driven by a burning curiosity, creating an agenda for change in the industry.

The event aims to draw in the guardians of the new marketing and communications models, from planners in agencies to content owners through to brand folk and start ups.

There will be three strands to the day, each requiring the attendees to debate, discuss and then shape a response to the questions posed...

1 Ideas - Where are companies sourcing their inspiration and how do they adapt to the abundance of ideas available to them?

2 The Brand Team - Intense debate is occurring right now within brand teams on what the shape of the team will be in the future. The attendees will take this one on too.

3 Five Point Agenda - Five things the attendees feel the industry could do to be better equipped for the challenges ahead.

During the day, four provocateurs will join the debates and stimulate discussions with their own take.

I am very lucky that four fantastic people Mel Exon, (Partner of BBH Labs), Neil Perkin (onlydeadfish), John Grant (author Co-Opportunity and others) and Jon Bains (Founder Lateral, founder www.jonbains.com) have kindly signed up as provocateurs...

Plus a couple of surprises through the day to help fire up the curiosity levels.

NOTE: I have included 17.5% VAT in the ticket prices. If you need an invoice, let me know, and I will sort one out...